Qualitative survey questions can run the risk of being too vague. To avoid confusing your respondents, you may want to eschew questions like, “What do you think about our internet service?” Instead you could ask a closed-ended, quantitative question like in the following example.
Qualitative aspects are abstract; they either do not require measurement or cannot be measured because the reality they represent can only be approximated. Knowledge of these aspects is gained through observation combined with interpretative understanding of the underlying thing or phenomenon.
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Examples of a positivist approach to qualitative research include Yin's (2002) and Benbasat et al's (1987) work on case study research. See also the ISWorld Section on Quantitative, Positivist Research edited by Straub, Gefen and Boudreau (2004).