Attempts to counter the prevalence of gender stereotyping in the popular media are popularly dismissed as "social engineering" designed to alter "natural ...
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Finally the secret got too hard to keep and Beck and Kieran were forced to reveal Sasha's sex when he started school.
As a researcher focusing on social media, you very intensively reflect on your online behavior and explore all the opportunities it gives you, she wrote. This may make you differ from the start from the typical, average user. In some ways you are just an observer. At the same time, you are an active part of this social network consisting of friends, family and colleagues.
Craig, S., 1997 Men, Masculinity and the Media. California: Sage Publications, Inc.
Gender stereotypes are widely held beliefs about the characteristics and behavior of women and men.  Empirical studies have found widely shared cultural beliefs that men are more socially valued and more competent than women in a number of activities.   Dustin B. Thoman and others (2008) hypothesize that "[t]he socio-cultural salience of ability versus other components of the gender-math stereotype may impact women pursuing math". Through the experiment comparing the math outcomes of women under two various gender-math stereotype components, which are the ability of math and the effort on math respectively, Thoman and others found that women’s math performance is more likely to be affected by the negative ability stereotype, which is influenced by sociocultural beliefs in the United States, rather than the effort component. As a result of this experiment and the sociocultural beliefs in the United States, Thoman and others concluded that individuals' academic outcomes can be affected by the gender-math stereotype component that is influenced by the sociocultural beliefs. 
Slowly, society has been making a slight transition away from stereotyping. Unfortunately it is a difficult process, especially since we rely on second-hand sources for our information for the majority of our knowledge. The main outlet of second-hand information is the mass media(7). As a result of depending largely on the second-hand source of mass media, mass media in turn plays a major role in determining the content of our culture. Stereotyping is a product of culture, therefore, mass media have a strong influence in supporting and tearing down stereotypical characteristics.