Mark Twain suggested that you should “Substitute damn every time you’re inclined to write very ; your editor will delete it and the writing will be just as it should be.”
You know your audience. You understand their dreams and pain points. Make use of that knowledge in your web headline writing so that your posts truly speak to readers.
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On this site, we have tried to take the intimidation out of the essay-writing process by providing step-by-step guidelines that we and our friends found useful in our own application processes. While we concentrate on Statements of Purpose for graduate schools, this site will also be of some use to undergraduate applicants and to those writing essays as part of the application process.